about us

Who we are

Light Bicycle North America is a team of young and passionate cyclists, wheel builders and customer service professionals.

Our mission is to build the highest value carbon rims in the North American market. We assemble the finest parts the industry has to offer into a premium level wheelset and sell it directly to consumers.

We guarantee that we will invest all of our skills and strengths into the product and support. We can offer strong pre-sale and post-sale customer service as we have decades of experience in the cycling and customer service industry.

why choose us

We’ve partnered with the leading manufacturer of carbon rims in Asia and provide all of their best products. We travel to the factory regularly to meet with their team and get involved with product development so that we understand exactly what we’re selling.

Light Bicycle North America was formed to bring a layer of premium products and service to US & Canadian customers.

The LB Advantage

  • North American customer service and support.
  • We work directly with all vendors and have clear communication.
  • You are buying from experienced cyclists.
  • We run a lean operation to keep costs as low as possible.
  • We choose wheel builds that have the best overall performance so that we can maintain healthy inventory levels and ship quickly.
  • We work with UPS and offer all of their shipping levels including overnight service.

Our Wheelset Components

  • Premium quality carbon rims exclusively from the Light Bicycle factory.
  • Top quality, durable and lightweight Industry 9 Torch hubs in 11 colors or Onyx Hubs in over 20 color options.
  • Wheel building using professional tools and practices.
  • We build with Sapim’s highest quality spokes and nipples.
  • Learn more about our technology.

The Factory

Our Team


Trevor Howard

Operations Manager

Ryan Kononoff

Ryan Kononoff

Business Architect


Jesse Meerkerk

Lead Wheel Builder


Aaron Rahim

Sales & Customer Service

Michael van den Ham

Sales & Customer Service

Chris Friesen

Chris Friesen



Jaclyn VanderMooren

Office Manager